Personar has appointed Tony Page, former Sony Hawk-Eye Innovations leader, as Managing Director for Global Professional Sports. He will guide the company’s expanding global sports portfolio and help scale its AI products TrackSwift and CoachScribe. Page’s hiring comes as Personar accelerates worldwide growth and strengthens partnerships across elite sports.

Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.

Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar has appointed Joseph Rayfield as Chief Revenue Officer to accelerate global growth in sports AI. Based in California, Rayfield brings extensive revenue and business development expertise to expand partnerships and drive adoption of Personar’s TrackSwift platform. The hire follows major award wins and Personar’s partnership with Hawk-Eye, reinforcing its leadership in AI-powered sports decision-making.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar has been named a 2025 Sports Technology Awards finalist for CoachSwift, its new AI-driven solution for player development. CoachSwift enhances communication between coaches and athletes using real-time audio and intelligent insights, supporting smarter decisions and deeper performance analysis. The nomination highlights Personar’s continued innovation in advancing sports technology.

Hawk-Eye Innovations and Personar have formed a partnership combining Hawk-Eye’s elite video review systems with Personar’s AI-driven TrackSwift audio intelligence. By uniting real-time video and audio analysis, the collaboration enhances accuracy, communication, and decision-making for sports teams worldwide, advancing the future of integrated sports technology.

Personar has appointed industry veteran Hubert Larenaudie as Executive Chairman to drive global expansion in sports AI. With leadership experience at EA Sports, Activision Blizzard, and Unity, Hubert brings deep expertise in scaling tech organizations. His strategic vision will help advance Personar’s AI solutions, elevate sports performance, and strengthen global growth as the company enters a pivotal new phase.

Personar has opened a new software development center in Budapest, Hungary, strengthening its global expansion and accelerating innovation for TrackSwift. Led by Dr. Tamas Mahr, the hub will support growing demand for AI-powered sports solutions across Europe and North America. This move reinforces Personar’s mission to advance real-time analytics and reshape the future of sports technology.

Personar announces its sponsorship of rising Portuguese racing talent Miguel Gaspar, reflecting the company’s commitment to sports innovation and support for emerging athletes. The partnership aligns Miguel’s drive with Personar’s AI-powered sports technologies, including TrackSwift. As Personar expands its impact across global sports, this collaboration highlights its mission to empower high-performance decision-making.

TrackSwift by Personar is revolutionizing motorsports with real-time AI that transforms race-day communications into instant, actionable insights. Its advanced STT engine supports faster decisions, strategic pit calls, and improved officiating. Used across disciplines like F1 and WEC, TrackSwift also enhances broadcasts and fan engagement, setting a new standard for modern motorsport technology.

TrackSwift by Personar is transforming global football by turning real-time audio into instant, actionable insights for VAR officials and teams. Its AI-driven alerts speed up decisions, improve accuracy, and enhance both live performance and post-game analysis. As TrackSwift evolves, it is shaping a smarter, more efficient future for the sport.

Personar appoints Pascal Aeschlimann as Senior Advisor to accelerate TrackSwift’s growth in global sports. With a lifelong passion for athletics and a strong record in scaling businesses, Pascal brings deep industry insight and energy to expanding AI-driven decision-making in sports like F1 and football. His leadership will help advance TrackSwift’s impact worldwide.

Personar’s TrackSwift has won the 2024 Sports Technology Award for Best Digital Solution, highlighting its impact on real-time decision-making in sports. Used in Formula One and now football, TrackSwift delivers rapid, precise AI-driven insights that enhance performance and support critical decisions. This recognition strengthens Personar’s position as a leader in sports technology innovation.

Personar appoints João Capela, renowned FIFA referee and VAR expert, as Senior Advisor. With decades of officiating experience and leadership in VAR training across Europe, he will help advance Personar’s AI solutions like TrackSwift. Capela brings deep expertise, passion for innovation, and a strong commitment to elevating standards in global sports technology.

Personar has been named a finalist for the UK National Technology Awards’ “Innovation of the Year,” recognizing its transformative impact across enterprise, government, and sports. The team celebrates this honor and thanks the awards body for the acknowledgment.

AI is transforming sports by enhancing athlete performance, improving decision-making, and elevating fan engagement. PERSONAR’s TrackSwift leads this shift with real-time speech-to-text and intelligent message categorization, helping teams like those in Formula 1 streamline communication and react faster. From motorsports to esports and football, AI is reshaping how teams compete and connect with fans.

Personar opens its new global HQ in London and expands into the US with a new Austin, Texas office, strengthening its presence across Europe and North America while continuing strong growth in Asia. As the company scales, it’s enhancing its AI decision engine and hiring new talent to support worldwide innovation and customer success.

Personar.ai and clearBorder partner to bring advanced AI to UK border operations, aiming to make trade smoother and security stronger. Combining Personar’s proven automation with clearBorder’s border expertise, the collaboration targets faster processing, better accuracy, reduced costs, and improved experiences for businesses, government, and travelers.