Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.