Personar’s TrackSwift platform, proven in Formula 1, is now supporting PGMO by delivering real-time analysis of match officials’ communications. Using advanced AI, the system enhances live VAR operations and streamlines post-match reviews, promoting greater transparency and consistency across Premier League officiating. TrackSwift provides actionable insights while preserving human decision-making at the heart of the game.

Personar has appointed legendary Stade Toulousain head coach Ugo Mola as Senior Advisor, strengthening the company’s expansion into global rugby. Since 2015, Mola has led Toulouse to five Top 14 titles and two European championships, building one of rugby’s modern dynasties. He will help guide development of CoachScribe, Personar’s AI coaching intelligence platform, bringing his expertise in elite performance, communication, and player development to teams worldwide.

Personar has appointed Eric Stevens as Chief Operating Officer, strengthening its leadership as the company accelerates global growth across professional sports. Stevens joins from Genius Sports Group, where he helped scale the business to over $250M in revenue and a successful NYSE listing. With over 20 years of leadership experience, he will help expand Personar’s flagship platforms, TrackSwift and CoachScribe, as they redefine real-time AI-driven decision-making in sports.

Personar has appointed Tony Page, former Sony Hawk-Eye Innovations leader, as Managing Director for Global Professional Sports. He will guide the company’s expanding global sports portfolio and help scale its AI products TrackSwift and CoachScribe. Page’s hiring comes as Personar accelerates worldwide growth and strengthens partnerships across elite sports.

Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.

Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar has been named a 2025 Sports Technology Awards finalist for CoachSwift, its new AI-driven solution for player development. CoachSwift enhances communication between coaches and athletes using real-time audio and intelligent insights, supporting smarter decisions and deeper performance analysis. The nomination highlights Personar’s continued innovation in advancing sports technology.

Hawk-Eye Innovations and Personar have formed a partnership combining Hawk-Eye’s elite video review systems with Personar’s AI-driven TrackSwift audio intelligence. By uniting real-time video and audio analysis, the collaboration enhances accuracy, communication, and decision-making for sports teams worldwide, advancing the future of integrated sports technology.