Personar has appointed Tony Page, former Sony Hawk-Eye Innovations leader, as Managing Director for Global Professional Sports. He will guide the company’s expanding global sports portfolio and help scale its AI products TrackSwift and CoachScribe. Page’s hiring comes as Personar accelerates worldwide growth and strengthens partnerships across elite sports.

Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.

Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar has appointed Joseph Rayfield as Chief Revenue Officer to accelerate global growth in sports AI. Based in California, Rayfield brings extensive revenue and business development expertise to expand partnerships and drive adoption of Personar’s TrackSwift platform. The hire follows major award wins and Personar’s partnership with Hawk-Eye, reinforcing its leadership in AI-powered sports decision-making.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar has been named a 2025 Sports Technology Awards finalist for CoachSwift, its new AI-driven solution for player development. CoachSwift enhances communication between coaches and athletes using real-time audio and intelligent insights, supporting smarter decisions and deeper performance analysis. The nomination highlights Personar’s continued innovation in advancing sports technology.

Hawk-Eye Innovations and Personar have formed a partnership combining Hawk-Eye’s elite video review systems with Personar’s AI-driven TrackSwift audio intelligence. By uniting real-time video and audio analysis, the collaboration enhances accuracy, communication, and decision-making for sports teams worldwide, advancing the future of integrated sports technology.

Personar has appointed industry veteran Hubert Larenaudie as Executive Chairman to drive global expansion in sports AI. With leadership experience at EA Sports, Activision Blizzard, and Unity, Hubert brings deep expertise in scaling tech organizations. His strategic vision will help advance Personar’s AI solutions, elevate sports performance, and strengthen global growth as the company enters a pivotal new phase.

Personar has opened a new software development center in Budapest, Hungary, strengthening its global expansion and accelerating innovation for TrackSwift. Led by Dr. Tamas Mahr, the hub will support growing demand for AI-powered sports solutions across Europe and North America. This move reinforces Personar’s mission to advance real-time analytics and reshape the future of sports technology.