Personar Appoints Julie Tung as Senior Advisor to Accelerate Global Sports Partnerships
LONDON - Wednesday Sept 30th 2026 - Personar Ltd, the AI sports audio intelligence company behind TrackSwift and CoachScribe, today announced the appointment of Julie Tung as Senior Advisor. In this role, Julie will work closely with Personar's leadership team to shape the company's partnership strategy and support its expansion across elite sport worldwide.
Julie brings more than 30 years of experience in technology and strategic partnerships, including senior roles at Oracle and Computer Associates. Her track record of building businesses and partnerships across multiple sectors makes her ideally placed to support Personar as our new Senior Advisor, helping us strengthen and expand our partnerships in sport.
Her appointment comes at a pivotal moment for Personar. TrackSwift, the company’s real-time audio analytics platform, is deployed at the highest levels of world sport, including Formula 1, the Premier League/ProRef and Football Australia. Alongside it, CoachScribe, Personar’s AI coaching intelligence platform, is already supporting elite sport, as well as individual coaches and athletes around the world.
“Julie has spent decades building and transforming global partner ecosystems to drive technology adoption and growth,” said Adrian Jones, CEO and Co-Founder of Personar. “As we expand TrackSwift and CoachScribe through strategic partnerships, her experience building the strategy, frameworks and operating models to do that at scale will be invaluable. We are delighted to have her as a Senior Advisor.
“What interests me about Personar is that it is solving a real need, with the accuracy required in environments where decisions matter,” said Julie Tung, Senior Advisor to Personar. “The technology is already proven at the highest levels of sport. I see significant ecosystem potential to broaden its adoption - connecting the right organisations, applications and experiences through strategic partnerships. That opportunity is what attracted me to Personar.”
As Senior Advisor, Julie will focus on:
Partnership strategy - shaping how Personar identifies, structures, and scales relationships with rights holders, federations, leagues, and clubs
Commercial expansion - supporting the growth of TrackSwift beyond its current footprint in motorsport and football officiating. CoachScribe go-to-market - advising on the platform's expansion following its app launch and how to expand in key markets such as the USA where Julie sits. #Personar #SportsTechnology #SportsPartnerships #AIinSport #TrackSwift #CoachScribe
