Personar Ltd, the AI sports audio intelligence company behind TrackSwift and CoachScribe, has appointed Julie Tung as Senior Advisor. With over 30 years of enterprise tech and partnership experience at firms like Oracle, Tung will guide Personar’s global partnership strategy and commercial expansion across elite sports federations, leagues, and clubs, accelerating growth in key international markets including the US.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.