Revolutionizing the future of AI and sports
Our Mission
We've built AI technology that turns the chaos of live sports data into clarity. Our platform has processed over 50 million data points across Formula One, Premier League football, and elite competitions worldwide - powering more than 2 million critical decisions in real-time. This scale allows us not only to capture what’s happening, but to understand it in the very moment it unfolds.
From race strategy calls in F1 to VAR decisions in top-flight football, we transform complex audio and data streams into actionable intelligence exactly when it matters most. Our technology doesn't replace human judgment - it amplifies it, giving teams, officials, and organizations the insights they need to act with confidence under pressure, even in the most chaotic, high-stakes environments.
Personar unlocks the power of audio in sports. We analyze everything from referee communications and VAR decisions to coaching instructions and team radio, turning spoken words into competitive intelligence and revealing patterns, clarity, and opportunities that were previously hidden in the noise.
Our Story
Personar was born in Formula One, where races are won and lost in split-seconds. We saw teams generating massive amounts of audio data - race communications, strategic discussions - that disappeared the moment it was spoken.
We built AI to capture and process it in real-time, surfacing critical insights exactly when decisions mattered most. F1 became our proving ground, where there's zero margin for error.
That same technology now powers elite sports worldwide. From Premier League VAR operations to coaching decisions in rugby and tennis, our platform has evolved beyond racing to serve any sport where audio drives competitive advantage.
Operating from our headquarters in London to Budapest and across three continents, we're proving the future of sports isn't about replacing human judgment - it's about amplifying it.
Awards and Recognition
Sports Technology Awards
2024 Winner, Best Digital Solution
Sport Industry Awards
2025 Winner, Best Sports Technology
Join Our Team
Discover exciting opportunities to innovate and grow with us. Explore roles where you can make a real impact!
At Personar, we're passionate about building the future of AI-driven solutions. We believe in the power of diverse perspectives and are always looking for talented individuals to join our team. Whether you're an experienced professional or just starting your career, you'll find opportunities to innovate, collaborate, and grow with us.
Explore our current job openings and take the next step in your career with a company that's shaping the future of AI. Together, we can make a real difference.
