Chelsea Football Club and Personar announce a multi-year partnership for CoachScribe
London, 27 October 2026
Chelsea Football Club has signed a multi-year partnership with Personar, and Chelsea will be a key partner going forward in the use and development of our CoachScribe technology.
Chelsea FC was the first club to put CoachScribe to work. We’ll be working closely with Chelsea’s Academy coaching staff to make sure coaching interactions are captured and insights are put to use, so the club keeps doing what it already does at the very highest level.
This is a partnership in the proper sense. Chelsea’s coaches know better than anyone what excellence looks like day to day, and we’ll be alongside them to make sure CoachScribe delivers exactly what they need, when they need it.
“Effective reflection is an integral mechanism that supports optimal learning for both players and coaches. In line with our ‘Academy Football Development BluePrint’, we want to ensure our coaches have access to insights that will enable them to optimise players’ learning. We’re pleased to be partnering with Personar, as CoachScribe will give our staff a reliable and consistent record of their coaching practice, which fits naturally into our plan-do-review process.” Sam Page, Head of Player and Coach Development, Chelsea Football Club
“We take a deliberate approach to the technology we introduce into the club, ensuring every solution delivers genuine value to our staff and players. CoachScribe seamlessly captures key detail and insights without adding to coaches’ workloads. By handling the analysis process efficiently, it allows our coaching staff to focus their time and energy on what matters most: coaching and developing players. We are excited about the future of this partnership and its continued evolution over the coming seasons.” Jamie Sellers, Head of Football Insights and Intelligence, Chelsea Football Club
“We’re genuinely excited to be partnering with Chelsea Football Club on such a significant multi-year deal. Chelsea sets the standard for coaching and player development, and working alongside their staff to help the team keep excelling is exactly what CoachScribe was built for. Having a club of this calibre as a partner, not just a customer, is a huge moment for us.” Adrian Jones, CEO and Co-Founder, Personar
CoachScribe is now available to coaches at every level on the App Store and directly through our sales team.
