Chelsea Football Club has signed a multi-year partnership with Personar for CoachScribe. Working alongside Chelsea’s Academy coaching staff, CoachScribe will capture coaching interactions and turn them into insights, giving coaches a consistent record of their practice without adding to their workload.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.