Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.

Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar has been named a 2025 Sports Technology Awards finalist for CoachSwift, its new AI-driven solution for player development. CoachSwift enhances communication between coaches and athletes using real-time audio and intelligent insights, supporting smarter decisions and deeper performance analysis. The nomination highlights Personar’s continued innovation in advancing sports technology.

Hawk-Eye Innovations and Personar have formed a partnership combining Hawk-Eye’s elite video review systems with Personar’s AI-driven TrackSwift audio intelligence. By uniting real-time video and audio analysis, the collaboration enhances accuracy, communication, and decision-making for sports teams worldwide, advancing the future of integrated sports technology.

TrackSwift by Personar is revolutionizing motorsports with real-time AI that transforms race-day communications into instant, actionable insights. Its advanced STT engine supports faster decisions, strategic pit calls, and improved officiating. Used across disciplines like F1 and WEC, TrackSwift also enhances broadcasts and fan engagement, setting a new standard for modern motorsport technology.

TrackSwift by Personar is transforming global football by turning real-time audio into instant, actionable insights for VAR officials and teams. Its AI-driven alerts speed up decisions, improve accuracy, and enhance both live performance and post-game analysis. As TrackSwift evolves, it is shaping a smarter, more efficient future for the sport.

Personar’s TrackSwift has won the 2024 Sports Technology Award for Best Digital Solution, highlighting its impact on real-time decision-making in sports. Used in Formula One and now football, TrackSwift delivers rapid, precise AI-driven insights that enhance performance and support critical decisions. This recognition strengthens Personar’s position as a leader in sports technology innovation.

Personar has been named a finalist for the UK National Technology Awards’ “Innovation of the Year,” recognizing its transformative impact across enterprise, government, and sports. The team celebrates this honor and thanks the awards body for the acknowledgment.

AI is transforming sports by enhancing athlete performance, improving decision-making, and elevating fan engagement. PERSONAR’s TrackSwift leads this shift with real-time speech-to-text and intelligent message categorization, helping teams like those in Formula 1 streamline communication and react faster. From motorsports to esports and football, AI is reshaping how teams compete and connect with fans.

Personar.ai and clearBorder partner to bring advanced AI to UK border operations, aiming to make trade smoother and security stronger. Combining Personar’s proven automation with clearBorder’s border expertise, the collaboration targets faster processing, better accuracy, reduced costs, and improved experiences for businesses, government, and travelers.

Leaders often lose touch with real listening when corporate values overshadow personal ones. True culture comes from individuals, and in a fast, automated world, empathy and relationships matter more than ever. By freeing time through automation, leaders can refocus on understanding others, strengthening shared values, and doing good—something no machine can replace.

The author argues that passion outweighs experience when hiring, especially in fast-moving tech. Passionate employees learn quickly, spark innovation, and energize customers and teams—often outperforming more technically seasoned peers. But passion must be balanced with humility to avoid ego and overreach. Aligning excitement with self-awareness creates adaptable, collaborative talent that grows with the organization in ways raw experience alone cannot.

Business leaders in HR, Finance, and Operations quickly embrace AI for its ability to reduce workload, while IT often resists due to past challenges with new tech. The author argues IT should shift from strict gatekeeping to strategic governance—guiding mindset, risk, and vision rather than blocking adoption. As AI reshapes talent and work, CIOs should avoid both fear and haste, focusing instead on enabling business-led digital transformation.

After 25 years in “evolutionary” tech, the author argues that true disruption comes from AI and automation, which create entirely new possibilities rather than incremental improvements. Digital personars can perform roles humans once did, raising questions about purpose, identity, and the future of work. Joining Personar, the author seeks to harness AI for meaningful societal impact while guiding businesses to rethink how humans and technology collaborate.