Personar has appointed legendary Stade Toulousain head coach Ugo Mola as Senior Advisor, strengthening the company’s expansion into global rugby. Since 2015, Mola has led Toulouse to five Top 14 titles and two European championships, building one of rugby’s modern dynasties. He will help guide development of CoachScribe, Personar’s AI coaching intelligence platform, bringing his expertise in elite performance, communication, and player development to teams worldwide.

Personar has appointed Eric Stevens as Chief Operating Officer, strengthening its leadership as the company accelerates global growth across professional sports. Stevens joins from Genius Sports Group, where he helped scale the business to over $250M in revenue and a successful NYSE listing. With over 20 years of leadership experience, he will help expand Personar’s flagship platforms, TrackSwift and CoachScribe, as they redefine real-time AI-driven decision-making in sports.

Personar has appointed Tony Page, former Sony Hawk-Eye Innovations leader, as Managing Director for Global Professional Sports. He will guide the company’s expanding global sports portfolio and help scale its AI products TrackSwift and CoachScribe. Page’s hiring comes as Personar accelerates worldwide growth and strengthens partnerships across elite sports.

Personar joins StarLadder as the technology partner for the Budapest Counter-Strike 2 Major 2025, bringing its TrackSwift platform to the event. Fans will experience real-time team communication, tactical voice replays, and interactive insights throughout the broadcast, offering a new level of clarity and engagement for one of esports’ biggest tournaments.

Football Australia and the A-Leagues have partnered with award-winning sports technology company Personar as the official Referee and VAR partner. Using Personar’s AI-powered TrackSwift platform, the partnership aims to enhance officiating standards, improve fan engagement, and provide greater transparency in A-Leagues matches, while supporting the growth of football across all levels in Australia.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar has been named a 2025 Sports Technology Awards finalist for CoachSwift, its new AI-driven solution for player development. CoachSwift enhances communication between coaches and athletes using real-time audio and intelligent insights, supporting smarter decisions and deeper performance analysis. The nomination highlights Personar’s continued innovation in advancing sports technology.

Hawk-Eye Innovations and Personar have formed a partnership combining Hawk-Eye’s elite video review systems with Personar’s AI-driven TrackSwift audio intelligence. By uniting real-time video and audio analysis, the collaboration enhances accuracy, communication, and decision-making for sports teams worldwide, advancing the future of integrated sports technology.

Personar has appointed industry veteran Hubert Larenaudie as Executive Chairman to drive global expansion in sports AI. With leadership experience at EA Sports, Activision Blizzard, and Unity, Hubert brings deep expertise in scaling tech organizations. His strategic vision will help advance Personar’s AI solutions, elevate sports performance, and strengthen global growth as the company enters a pivotal new phase.

Personar has opened a new software development center in Budapest, Hungary, strengthening its global expansion and accelerating innovation for TrackSwift. Led by Dr. Tamas Mahr, the hub will support growing demand for AI-powered sports solutions across Europe and North America. This move reinforces Personar’s mission to advance real-time analytics and reshape the future of sports technology.

Personar announces its sponsorship of rising Portuguese racing talent Miguel Gaspar, reflecting the company’s commitment to sports innovation and support for emerging athletes. The partnership aligns Miguel’s drive with Personar’s AI-powered sports technologies, including TrackSwift. As Personar expands its impact across global sports, this collaboration highlights its mission to empower high-performance decision-making.

Personar’s TrackSwift has won the 2024 Sports Technology Award for Best Digital Solution, highlighting its impact on real-time decision-making in sports. Used in Formula One and now football, TrackSwift delivers rapid, precise AI-driven insights that enhance performance and support critical decisions. This recognition strengthens Personar’s position as a leader in sports technology innovation.

Personar appoints João Capela, renowned FIFA referee and VAR expert, as Senior Advisor. With decades of officiating experience and leadership in VAR training across Europe, he will help advance Personar’s AI solutions like TrackSwift. Capela brings deep expertise, passion for innovation, and a strong commitment to elevating standards in global sports technology.

Personar has been named a finalist for the UK National Technology Awards’ “Innovation of the Year,” recognizing its transformative impact across enterprise, government, and sports. The team celebrates this honor and thanks the awards body for the acknowledgment.

Personar opens its new global HQ in London and expands into the US with a new Austin, Texas office, strengthening its presence across Europe and North America while continuing strong growth in Asia. As the company scales, it’s enhancing its AI decision engine and hiring new talent to support worldwide innovation and customer success.

Personar appoints cybersecurity veteran Paul Nizov as Chief Information Security Officer, reinforcing its commitment to secure AI automation. With 20+ years of global experience and past CISO leadership at ABBYY, Paul will strengthen application security, privacy, and compliance while embedding secure-by-design principles. His expertise ensures Personar’s AI solutions remain enterprise-ready and protected as adoption accelerates worldwide.

Personar appoints motorsports veteran Jost Capito as Senior Advisor to help drive its global AI automation growth. With decades of leadership in Formula 1 and WRC, including CEO roles at Williams and Volkswagen Motorsport, Capito brings deep technical and team-building expertise. His guidance supports Personar’s mission to simplify automation through AI-powered digital personars and expand innovation across enterprise and sports technologies.

Personar appoints industry veteran Adrian Jones as CEO to accelerate its AI-driven automation mission. With 30 years of global IT leadership, Jones aims to simplify automation through AI that reads and processes information like a human, delivering fast ROI without heavy services. Personar’s digital personars let organisations “hire” AI talent across industries at lower cost, reshaping how businesses work and scale automation.