Dec 10th, London, UK – Personar, a trailblazer in AI-driven sports technology, has unveiled a new, state-of-the-art software development center in Budapest, Hungary. This strategic expansion underscores the company’s commitment to revolutionizing sports analytics and decision-making through cutting-edge AI solutions.
The Hungarian facility will serve as the innovation engine behind Personar’s flagship product TrackSwift, which has already redefined sports performance analysis, strategic optimization, and fan engagement. With demand for AI-powered solutions skyrocketing across Europe and North America, this new hub will enable Personar to scale rapidly, meet evolving customer needs, and solidify its position as a leader in the sports tech space.
Dr. Tamas Mahr will lead the development center, bringing extensive industry expertise and a history of delivering innovative software solutions that consistently surpass market and customer expectations. “Innovation is the heartbeat of Personar”, said Adrian Jones, CEO and Co-Founder. “The launch of our Budapest, Hungary development center is a pivotal step in our quest to reshape the future of sports technology. With Dr. Tamas Mahr at the helm, we’re poised to accelerate the evolution of AI-driven sports solutions."
Hungary offers an unparalleled talent pool and a vibrant tech ecosystem, making it the ideal location for our new center.”
Sports technology is becoming increasingly integral not only to key decision-making but also to enhancing fan engagement. With this expansion, Personar is doubling down on its commitment to pioneering real-time sports analytics, empowering teams, organizations, and fans with transformative tools and insights.
About Personar:
Personar is at the forefront of AI-driven sports technology, leveraging machine learning and advanced data analytics to deliver groundbreaking solutions. Its flagship product, TrackSwift, empowers sports teams and organizations by providing real-time, actionable insights that drive performance, optimize strategies, and elevate fan experiences. With a relentless focus on innovation, Personar continues to set new standards in the sports industry, shaping its future both on and off the field. www.personar.ai