Personar has opened a new software development center in Budapest, Hungary, strengthening its global expansion and accelerating innovation for TrackSwift. Led by Dr. Tamas Mahr, the hub will support growing demand for AI-powered sports solutions across Europe and North America. This move reinforces Personar’s mission to advance real-time analytics and reshape the future of sports technology.

Personar opens its new global HQ in London and expands into the US with a new Austin, Texas office, strengthening its presence across Europe and North America while continuing strong growth in Asia. As the company scales, it’s enhancing its AI decision engine and hiring new talent to support worldwide innovation and customer success.