Personar has partnered with Carahsoft Technology Corp., which will serve as Personar's Public Sector distributor. The agreement makes CoachScribe, Personar's real-time audio intelligence app for coaches, available to education and elite sports organizations through Carahsoft's reseller partners and contracts including NASPO ValuePoint, TIPS, OMNIA Partners, E&I and The Quilt.

Chelsea Football Club has signed a multi-year partnership with Personar for CoachScribe. Working alongside Chelsea’s Academy coaching staff, CoachScribe will capture coaching interactions and turn them into insights, giving coaches a consistent record of their practice without adding to their workload.

Personar Ltd, the AI sports audio intelligence company behind TrackSwift and CoachScribe, has appointed Julie Tung as Senior Advisor. With over 30 years of enterprise tech and partnership experience at firms like Oracle, Tung will guide Personar’s global partnership strategy and commercial expansion across elite sports federations, leagues, and clubs, accelerating growth in key international markets including the US.

Personar’s TrackSwift platform, proven in Formula 1, is now supporting PGMO by delivering real-time analysis of match officials’ communications. Using advanced AI, the system enhances live VAR operations and streamlines post-match reviews, promoting greater transparency and consistency across Premier League officiating. TrackSwift provides actionable insights while preserving human decision-making at the heart of the game.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.