Personar Ltd, the AI sports audio intelligence company behind TrackSwift and CoachScribe, has appointed Julie Tung as Senior Advisor. With over 30 years of enterprise tech and partnership experience at firms like Oracle, Tung will guide Personar’s global partnership strategy and commercial expansion across elite sports federations, leagues, and clubs, accelerating growth in key international markets including the US.

Personar’s TrackSwift platform, proven in Formula 1, is now supporting PGMO by delivering real-time analysis of match officials’ communications. Using advanced AI, the system enhances live VAR operations and streamlines post-match reviews, promoting greater transparency and consistency across Premier League officiating. TrackSwift provides actionable insights while preserving human decision-making at the heart of the game.

Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.