Leaders often lose touch with real listening when corporate values overshadow personal ones. True culture comes from individuals, and in a fast, automated world, empathy and relationships matter more than ever. By freeing time through automation, leaders can refocus on understanding others, strengthening shared values, and doing good—something no machine can replace.

The author argues that passion outweighs experience when hiring, especially in fast-moving tech. Passionate employees learn quickly, spark innovation, and energize customers and teams—often outperforming more technically seasoned peers. But passion must be balanced with humility to avoid ego and overreach. Aligning excitement with self-awareness creates adaptable, collaborative talent that grows with the organization in ways raw experience alone cannot.

Personar appoints cybersecurity veteran Paul Nizov as Chief Information Security Officer, reinforcing its commitment to secure AI automation. With 20+ years of global experience and past CISO leadership at ABBYY, Paul will strengthen application security, privacy, and compliance while embedding secure-by-design principles. His expertise ensures Personar’s AI solutions remain enterprise-ready and protected as adoption accelerates worldwide.

Personar appoints motorsports veteran Jost Capito as Senior Advisor to help drive its global AI automation growth. With decades of leadership in Formula 1 and WRC, including CEO roles at Williams and Volkswagen Motorsport, Capito brings deep technical and team-building expertise. His guidance supports Personar’s mission to simplify automation through AI-powered digital personars and expand innovation across enterprise and sports technologies.

Personar appoints industry veteran Adrian Jones as CEO to accelerate its AI-driven automation mission. With 30 years of global IT leadership, Jones aims to simplify automation through AI that reads and processes information like a human, delivering fast ROI without heavy services. Personar’s digital personars let organisations “hire” AI talent across industries at lower cost, reshaping how businesses work and scale automation.

Business leaders in HR, Finance, and Operations quickly embrace AI for its ability to reduce workload, while IT often resists due to past challenges with new tech. The author argues IT should shift from strict gatekeeping to strategic governance—guiding mindset, risk, and vision rather than blocking adoption. As AI reshapes talent and work, CIOs should avoid both fear and haste, focusing instead on enabling business-led digital transformation.

After 25 years in “evolutionary” tech, the author argues that true disruption comes from AI and automation, which create entirely new possibilities rather than incremental improvements. Digital personars can perform roles humans once did, raising questions about purpose, identity, and the future of work. Joining Personar, the author seeks to harness AI for meaningful societal impact while guiding businesses to rethink how humans and technology collaborate.