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  • Anthony Bear Appoints IT Veteran Adrian Jones as CEO Appoints IT Veteran Adrian Jones as CEO to Accelerate the Adoption of AI Automation

Innovative and disruptive AI technology that changes the way businesses automate.

For Immediate Release: Melbourne, Australia | 23 February 2023 –, an enterprise startup focused on using artificial intelligence (AI) to revolutionize business automation, is proud to announce the appointment of Adrian Jones as Chief Executive Officer (CEO). As a company co-founder, Jones brings thirty years of IT industry experience driving growth and building high-performing teams. Under his leadership, is looking forward to accelerating our mission of delivering innovative and disruptive automation solutions to businesses of all sizes.


“Two years ago, we realized there was a major problem in how long and hard it was for companies to automate using technologies like Robotic Process Automation (RPA). We set out on a mission to do what no automation company has been able to do — to simplify process automation using artificial intelligence. Now is leading the change in enterprise automation through our cutting-edge AI that reads, understands, and processes information like a human. We created an automation solution that is easy to implement and gives customers an instant return on investment without the need for services and high consulting fees. At, we offer a fairer and more transparent way to pay for software as you only pay for what you use,” said Adrian Jones, CEO.


The platform has helped businesses and governments streamline operations, increase efficiency and productivity, and achieve better results. With Jones’ appointment, will continue driving innovation in the industry and help even more businesses transform their operations. Artificial Intelligence is at the heart of the world’s digital transformation. Every organization is working very hard to understand and unlock its true potential by leveraging advanced AI and automation technologies. Our platform allows us to generate digital personars in a fraction of the time and at lower costs, making traditional automation technologies redundant.

Today, offers a range of digital personars — spanning various industries, such as finance, legal, human resources, government, sports, and biosecurity — enabling companies to hire personars the same way they would hire a human, but at a fraction of the cost and without the hidden expenses and implementation hurdles that other automation companies represent. It changes the way humans work and simplifies our lives.

About Adrian Jones

Adrian Jones ran successful large sales organizations from Europe to the USA and Asia for some of the most well-known and demanding Fortune 100 IT organizations for three decades. At Hewlett Packard, he was responsible for the $12B channel business and led a strong multi-billion-dollar enterprise sales organization at Oracle. Furthermore, Jones led sales organizations at Symantec and Automation Anywhere, one of the world’s largest robotic process automation (RPA) companies. He is a senior advisor for the private equity firm Warburg Pincus International LLC and works in an advisory capacity with Formula One teams.


Welcome to, the innovative platform revolutionizing the enterprise automation world. With cutting-edge technology that uses artificial intelligence to generate self-learning human-to-digital personars that can read, understand and process information just like a human would, we’re breaking down the barriers that have long held back automation solutions. Say goodbye to the implementation headaches and high costs of traditional automation technologies because is changing the game. We’re proud to be at the forefront of this exciting revolution, and we can’t wait to help you unleash the full potential of your business.

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