Broadcasts give fans clarity on officiating, but stadium audiences often miss crucial explanations. Personar’s TrackSwift closes this gap, delivering real-time, easy-to-understand rulings across all sports and platforms. By making decisions transparent, it builds trust, educates fans, and keeps them engaged wherever they watch.

Personar’s cutting-edge TrackSwift technology has been named Best Sports Technology at the 2025 FEVO Sport Industry Awards in London, recognizing its groundbreaking impact across global sports and reaffirming Personar’s leadership in AI-driven innovation.

Personar appoints Pascal Aeschlimann as Senior Advisor to accelerate TrackSwift’s growth in global sports. With a lifelong passion for athletics and a strong record in scaling businesses, Pascal brings deep industry insight and energy to expanding AI-driven decision-making in sports like F1 and football. His leadership will help advance TrackSwift’s impact worldwide.