Personar Appoints Joseph Rayfield as Chief Revenue Officer to Accelerate Growth in Global Sports AI Market

LONDON, UK – June 10, 2025 – Personar, the AI technology company behind the TrackSwift platform, today announced the appointment of Joseph Rayfield as Chief Revenue Officer (CRO).

This strategic hire reflects Personar's commitment to accelerating global expansion as demand for AI-driven sports technology continues to surge across Formula One, Football (Soccer), Rugby, Motorsports, and other elite sporting organizations worldwide.

Rayfield, a veteran of the IT industry based in California, brings extensive experience in revenue growth and business development to Personar. As CRO, he will drive global revenue strategy, expand partnerships with sports organizations, and accelerate adoption of Personar's AI technology portfolio.

"I'm absolutely delighted to be joining Personar at such an exciting time in the company's growth trajectory," said Joe Rayfield." The opportunity to work with sports organizations around the globe, helping them harness the power of AI for mission-critical decision-making, is incredibly compelling."

Personar's TrackSwift platform employs state-of-the-art AI technology and Speech-to-Text capabilities to analyse thousands of messages in real-time, delivering actionable insights for competitive advantage using AI.

"We're incredibly excited to have Joe join our leadership team as we enter this next phase of our global expansion," said Adrian Jones, CEO and Co-Founder of Personar. "Joe's proven track record in driving revenue growth, combined with his passion for sports technology, makes him the perfect addition."

The appointment comes after Personar recently won the Best Sports Technology award at the FEVO Sport Industry Awards 2025 and recently forged a strategic partnership with Hawk-Eye Innovations (SONY) to advance sports technology capabilities for all customers.

About Personar:

Personar is a multi-award-winning AI technology company that enables rapid, data-driven decision-making for sports organizations worldwide. Through its innovative TrackSwift platform and expanding product portfolio, Personar transforms the world of sports with actionable AI data insights, enhancing critical operations from the racetrack to sports operations rooms globally.

The company's mission is to unleash the power of AI to make human decisions easier in high-pressure sporting environments, helping teams and officials achieve peak performance when it matters most. For more information, visit www.personar.ai.