TrackSwift by Personar is transforming global football by turning real-time audio into instant, actionable insights for VAR officials and teams. Its AI-driven alerts speed up decisions, improve accuracy, and enhance both live performance and post-game analysis. As TrackSwift evolves, it is shaping a smarter, more efficient future for the sport.

AI is transforming sports by enhancing athlete performance, improving decision-making, and elevating fan engagement. PERSONAR’s TrackSwift leads this shift with real-time speech-to-text and intelligent message categorization, helping teams like those in Formula 1 streamline communication and react faster. From motorsports to esports and football, AI is reshaping how teams compete and connect with fans.