AI sports-audio company Personar has appointed internet and sports-media pioneer Mike Slade as Senior Advisor. Slade, a tech veteran who helped launch ESPN.com and advised Steve Jobs at Apple, will counsel leadership on strategy and product positioning. He joins the London-based company to help scale its real-time audio analytics platforms, TrackSwift and CoachScribe, across elite global sports leagues.

Personar has appointed industry veteran Hubert Larenaudie as Executive Chairman to drive global expansion in sports AI. With leadership experience at EA Sports, Activision Blizzard, and Unity, Hubert brings deep expertise in scaling tech organizations. His strategic vision will help advance Personar’s AI solutions, elevate sports performance, and strengthen global growth as the company enters a pivotal new phase.